Marketing and selling into new geographies is always a significant challenge, especially for an SME (Small and Medium-sized Enterprise) such as iGAS Technology Solutions. Challenges that are faced, to mention just a few, include: cultural differences, where to make the correct contacts and where best to spend limited marketing budgets.
Following a significant volume of enquiries and some interesting business opportunities in the Gulf area and also South-East Asia, we decided that we were going to focus our efforts in international growth in these areas.
To make sure we were best prepared to tackle these new markets we enlisted the support of the United Kingdom Trade & Investment (UKTI) and in particular their excellent support facilities towards exporting.
Over the last six months the UKTI, represented by our local advisor, have supported us in the two key markets we identified. Aided by their support we are now successfully doing significant business in both regions.
What is next? Another new region is being investigated through the UKTI’s OMIS (Overseas Market Introduction Service) scheme, which if successful will see us move into yet another region.
“UKTI is delighted to help any UK company who wants to begin or expand its export activities with a range of support services that range from mentoring through to subsidised schemes and even trade funding that underpin planned and focused growth. The success of iGAS is something we feel proud to be associated with” (Steve Polkinghorne – UKTI)
For more information please contact Robert Lee on +44 (0) 1483 268 269 or r.lee@igas-ts.co.uk
